ORIENTATION VIDEOS
Whether you operate a float therapy center, a salt cave, or another holistic wellness service, welcoming and educating new clients is a key component of their success. Orientation videos can assist you in delivering a consistent, quality experience each and every time.
Benefits of Animated
Video Orientation
CONSISTENCY
Each guest receives the same information each and every time. You don't have to worry that you forgot an important detail or that they were too mesmerized by the tank or other environmental factors to listen.
RETENTION
The animated style helps to capture and hold attention.
It helps you stand out as you deliver your message, but also helps your guests retain what they need to know.
AVOID MONOTONY
When your employees have to say the same thing on repeat, they tend to check out mentally, decreasing their overall engagement and job satisfaction.
MORE BOOKINGS
When a potential guest is on the fence about visiting your establishment, knowing exactly what to expect up front can provide clarity and confidence. It allows them to "know before they go" if you share the video online.
EASE ANXIETY
Many potential guests are too anxious to even visit your center. Having the orientation available before they visit helps to ease their worries because they get to see the space and know the process.
EFFICIENCY
Your team will be freed up to answer questions and provide personal attention without feeling rushed to get back to greet the next guest.
PHYSICAL DISTANCE
Some guests may feel uncomfortable being in a small service room with another person. Having the opportunity to learn before their appointment, or in a community space may increase their comfort levels.
MULTI-PURPOSE
The animated style helps to capture and hold attention.
It helps you stand out as you deliver your message, but also helps your guests retain what they need to know.
PAYS FOR ITSELF
If your team spends an average of 8 minutes delivering an orientation even 7 times a day, that's almost an hour spent each day saying the same thing over and over again!
SO WHAT DOES THIS LOOK LIKE?
Where possible, I recommend blending real images of your facility with animated characters. This helps your clients to connect with the real, tangible space but still keeps them engaged in the information you're trying to provide. Here's the video we use at my center.
HOW ABOUT A DIFFERENT TAKE?
The example below provides more of an overview than a step-by-step tutorial. In this case, my client is an acupuncturist who offers different types of services, and her patients need instructions before arriving. Further, she wanted a different look and feel than the colorful cartoon shown above, and there was no need for "live" photos.
Like what you see so far?
Wanna know the process?
Getting Started
First, either schedule a consultation or complete the form below. Once your response is received, I'll send an invoice for a $200 retainer.
Gather Details
I'll send instructions for gathering photos (cell phone pics work well as long as they're 16:9 format!) and creating your script. You can record the audio narration yourself, or I can do it for you.
Development
Once I receive information from you, I'll get started on development. I'll share a rough draft for feedback. This process typically takes 3-10 business days.
Final Steps
Once you're happy with the final product, I'll send a final invoice, and your retainer will be applied. Typical pricing is from $400-600 total, based on length and complexity.
